12/29/2023 0 Comments Media landscape synonym![]() Owned, paid and earned media are part of the overall media landscape. All platforms have their own nuances, and before adding all of them into your overall PR strategy plan, it’s a smart idea to master one or two before building out.Įqually as important as knowing the types of media you can choose from is knowing the different categories of media placements. However, this doesn’t mean it’s necessary to be on every single platform. ![]() There are an abundance of platforms - ranging from Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube and Clubhouse - that are all great ways to interact and engage with an audience. In my experience, instead of always seeking out journalists, creating a strong media presence can actually lead the media to initiate contact. The power of social media allows brands to network with journalists and publications organically, thus improving their chances of the press discovering them online. One of the first steps when beginning a new client relationship is to dive into what social media platforms they’re currently using and then determine which ones will strategically aid in creating a strong presence for their business and/or brand. For many, social media has been a game changer, and PR companies use this tool to create a strong media presence for clients. Social media: This is another powerful tool every business and PR professional should not only have in their toolbox but also use on a consistent basis. Thanks to the internet and modern technology, companies and brands have the ability to share information across a multitude of platforms.Īlong with the digital publications, which are a big part of helping businesses, brands and thought leaders cement a place in their respective fields, additional outlets such as company newsletters, blogs and websites are another way in which to share written content (along with any press coverage received).ģ. Open up your computer, tablet or smartphone, and the news is instantly a click away. These days, the internet is filled with publications that are strictly digital, and more and more consumers are turning to them to get their news. ![]() With digital, concerns such as strict word count, limited space due to page count and print deadlines are no longer as much of a concern.
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